Every Brief and Referral Answered on Arrival
New work arrives every way there is: a referral email you were copied into, an RFP link, a message from an account you closed out last year. Each becomes a record with an owner and a decision date, and gets a real first reply rather than a holding note.
- Turn every referral intro, RFP, and old-account message into one record.
- Reply to a new brief with the scoping questions and a next step.
- Give the RFP a decision date so the go or no-go actually gets made.
New work stops sitting in an inbox until whoever owns that inbox gets to it.
Lucent capability: Inbound Response